Connecticut Export Week 2019 Events

*You must register for each event separately

CT Export Week: Speak Their Language: Translation Considerations for Companies Working Internationally 
Date: Monday, April 29, 2019
Time: 11:00am-12:00pm Eastern
Venue: Webinar, at your desk 
Fee: Free

This presentation will address an essential export topic that is often overlooked: language and communication. Throughout the sales and delivery process, there are regulations that require translation of different areas such as labeling and legal paperwork. Accuracy is pivotal when filing paperwork in foreign countries. Throughout this presentation, we will cover:
– How professional language services can support you from early relationship building stages all the way through post-sale support
-How to prepare for interpretation and translation services to ensure that your messaging is effectively communicated across cultural borders

CT Export Week: Practical Tools for Exporters (Part 1)
Date: Monday, April 29, 2019
Time: 1:00pm-2:00pm Eastern
Venue: Webinar, at your desk
Fee: Free
Doing market research and don’t know where to start? Unsure of where to find relevant data? Join us for a webinar discussing ITA’s free trade data tools, such as:
• TradeStats Express: quick statistics on global patterns of U.S. merchandise trade at national and state level.
• Trade Policy Information System (TPIS): detailed statistics on U.S. and global trade by product, state, and country.
• Free Trade Agreement Tariff Tool: how free trade agreements affect your product.
• Market Diversification Tool: a new tool to help exporters select best target markets.
The webinar will give a brief overview of the tools, how they work, and how to use them to get information relevant to your company.

CT Export Week: Export Compliance and Documentation Roundtable
Date: Tuesday, April 30, 2019
Time: 10:30AM-11:30AM
Venue: 213 Court Street Middletown, CT
Fee: Free
Please join the US Department of Commerce and Connecticut District Export Council for this Export Compliance and Documentation Round table.
This round table will be led by (CT DEC Members: Bob Gresham, RJ Gresham Associates and Jose Abrantes, OFS) and consist of a brief presentation about various aspects of compliance and documentation but the focus of this round table is to address your questions on this topic.

CT Export Week: Export Finance and Insurance Roundtable Lunch
Date: Tuesday, April 30, 2019
Time: 12:00PM-1:30PM
Venue: 213 Court Street Middletown, CT
Fee: Free
Please join the U.S. Commercial Service, Connecticut District Export Council, EXIM Bank and Santander to learn about various government programs designed to help your company finance its export transactions.
This roundtable will be led by (CT DEC Member: Tom Malloy, Risk Protection International and Richard Foy, EX-IM Bank)
Do you need working capital loans? Does your foreign buyer need financing to buy your products? Does your foreign buyer need financing to buy your products?
The U.S. Government offers U.S. companies Insurance and Risk Mitigation policies that cover export transactions and for overseas investments. Coverage includes losses for non-payment, currency inconvertibility, asset expropriation and political violence.

Digital Strategies for eCommerce: Exploring the eCommerce Sales Channels
Date: Tuesday, April 30, 2019
Time: 1:00pm-2:00pm Eastern
Venue: at your desk
Fee: Free
Have you ever asked yourself, “does my business understand cross-border e-commerce digital strategy?
If so, join the U.S. Commercial Service, and the Connecticut District Export Council (DEC) for a briefing on Business to Business (B2B) cross border e-commerce digital strategies. Presented by James Bledsoe, Deputy Director of the eCommerce Innovation Lab, U.S. Department of Commerce.
Research shows that over $970 billion of U.S. manufactured goods were sold via cross-border ecommerce to overseas markets, and is expected to continue to grow for the foreseeable future. By 2020 the global business-to-business ecommerce market will reach $6.7 trillion USD.
“Digital Strategies for eCommerce: Exploring the eCommerce Sales Channels” This presentation was created to provide an overview of the ecommerce sales channel, and how developing a digital strategy can help you to organize your business processes. We will first cover some basic considerations and definitions of the ecommerce sales channel, with case studies to illustrate the importance of having a digital strategy. Then we will explore the ecommerce sales channel itself, identifying and understanding the 4 main channels for online sales: your website, online marketplaces, social media, and 3rd party in-country distributors (using their web-presence for sales is the ecommerce component). The emphasis of the presentation is to understand the mechanics of the ecommerce sales channels, and how to structure your approach to your business’s digital strategy that will optimize your business’s performance in these ecommerce sales channels.

CT Export Week: Practical Tools for Exporters (Part 2)
Date: Wednesday, May 1, 2019
Time: 1:00pm-2:00pm Eastern
Venue: Webinar,at your desk
Fee: Free
Using the Market Diversification Tool to help Identify Potential New Export Markets.
Thinking about exploring new export markets, but you don’t know where to start? Not sure where to find relevant data, or feeling overwhelmed by the data you have?
Join us for a free webinar on how to use ITA’s new Market Diversification Tool. It brings together a host of product-specific trade and tariff data and economy-level macroeconomic and governance data to provide a picture of which markets make sense for further research.
You just tell the tool what product or products your export, where you are currently exporting, and which markets you want to consider, ranging from a handful of individual countries to the entire world.
The tool is user-friendly and flexible, allowing you to tailor the search to fit your needs. You can limit the markets in the results to only the ones you want to consider, and you can modify how each of the eleven indicators in the tool contributes to a country’s overall score. You can even export all the data to a spreadsheet for further analysis, and the tool connects you to additional resources to help with your market research.
This webinar will go over how the tool works, the data used in the calculations, and how to run a search using the tool to get the best results for your company and product.

CT Export Week: GDPR and How it impacts Manufactures 
Date: Wednesday, May 1, 2019
Time: 2:30pm-3:30pm Eastern
Venue: Webinar,at your desk
Fee: Free

The GDPR has been in full force for almost a year and is not going anywhere. Review the basics of the regulation, who it applies to and how it is impacting manufacturing.

Join the U.S. Commercial Service, and the Connecticut District Export Council (DEC) for a presentation on how the GDPR is impacting business with a look at the current fines and reported breaches.

There have been around 100 fines given by regulators to date. However, there is a backlog of breach notifications and the regulators are still working on 2018 breaches. As promised the first year of implementation has been very careful and strategic. But the fines are starting to increase, and the industries affected are growing including import/export and manufacturing.

The highest GDPR fine to date has been over 56 Million US dollars.

Be aware of the trends. We will explore how the GDPR could be an opportunity for manufacturing companies. How can your company make this a positive, not a negative? A key focus of the GDPR is the principle of transparency, and the regulation explicitly requires those companies processing data to notify data subjects about how they plan to process such data. Sweeping data breaches under the carpet is a very risky strategy in the age of the GDPR.

Presenter: Heather Stratford, Stronger International, Inc, CEO 

Global Intellectual Property Considerations
Date: Thursday, May 2, 2019
Time: 11:00am-12:00pm Eastern
Location: At your computer via webinar or in person at Murtha Cullina, 185 Asylum Street, Hartford CT 06103. Lunch will be served at noon if you attend in person in Hartford, at which time the Murtha Cullina attorneys will be available for further questions.
This event is directed to businesses that may have valuable Intellectual Property (IP) to protect in the global market. Thus, one of the objectives of the webinar is to define IP, so businesses can understand what may need to be protected. The types of protection available for the various forms of IP will be presented. Differences in acquiring protection for IP in the United States and abroad will be discussed. The process and costs for securing and enforcing rights in IP will also be presented. Tips on how to decide what IP to protect and to what extent will also be discussed. The role of IP in start-up organizations and innovation teams will be covered. The Webinar will be conducted by a three person team of IP attorneys from Murtha Cullina LLP. The Webinar will be accessible via the internet and simultaneously in-person at the Hartford office of Murtha Cullina LLP.
Topics Include:
• Introduction to IP, including patents, trademarks, copyrights and trade secrets.
• The application process for protecting IP before the United States Patent and Trademark Office, the Copyright Office and foreign IP offices.
• The international application process, including Patent Cooperation Treaty (PCT) and Madrid protocol applications.
• Costs for acquiring and maintaining IP.
• Pre-applications searches for IP.
• Enforcement of IP including pre-litigation tactics and litigation avoidance strategies.
• Ownership, transfer and licensing of IP.
• Employment and contractor issues with IP, including work for hire, not-to-compete agreements and confidentiality agreements.
Presenters Include:
• Patents – Elizabeth Galletta, Esq.
• Trademarks – Andrew Corea, Esq.
• Copyrights – John Mutchler, PE, Esq.
• Licensing, Litigation, enforcement of IP – John Mutchler, PE, Esq

Additional Webinars

Privacy and Data Security: US/Brazilian Cross-Border Issues and Trends
Date: Wednesday, May 08, 2019
Time: 2:00PM US EST & 3:00PM Brazilian Time

Shipman & Goodwin attorney William Roberts will be joined by attorney Marco Mello Cunha, from the Brazilian firm, Tess Advogados, as they discuss data privacy and security issues and analyze global trends in Brazil and the United States, two of the world’s top ten economic leaders.  Today’s businesses collect, transfer and store a wide range of data on a daily basis. These records often contain vast amounts of sensitive and personal information, which, if lost or misused, would create significant business risk. To be successful in the modern environment, businesses need to know how to use, protect and transfer their data in an efficient and compliant manner.

Topics include:

  • An overview of data privacy laws in Brazil and the United States (including Brazil’s new general data protection law which will become effective in 2020)
  • Understanding global trends and cross-border transfer of data
  • Taking a proactive approach to privacy data security issues

Glenn Cunningham, Shipman & Goodwin Partner and Chair of the Board of Directors of Interlaw, will provide an introduction to the program and how the Interlaw relationship allows a global network of member firms to offer clients high quality legal advice via a single point of contact.